1. Review your keywords and keyword phrases. Make sure you
have a favorable and unique Title tag on each page of your site. If you choose
to have your business consultancy name in it, put it at the end.
2. In my opinion, content will always be king, so be sure to
have good quality and unique content that focus on your primary keyword or
keyword phrase. Remember to be text heavy and place useful content in your
pages on a regular basis.
3. Be sure links to your site and within your site have your
chosen keyword phrases. Also, when link building, quality is more important
than quantity. A single good authoritative link can do a lot more for you than
a dozen poor quality links.
4. Emphasize search phrases, not single keywords, and put
your location in your text to help you get found in local searches.
5. If necessary, redesign your website with a new
understanding of organic search engine optimization.
6. Keep in mind that submitting a new web site to Google for
regular submission can take several weeks before it is spidered. The quickest
way to get your site spidered is by getting a link to it through another
quality site.
7. If your site content doesn't change often, your site need
a blog because spiders like fresh text. Update your blog at least three times a
week with fresh content.
8. Do not try to stuff your text with keywords. Search
engines want natural language content and will look at how many times a term is
in your content. If it is abnormally high, they will count this against you
rather than for you.
9. Your link should not only use keyword anchor text, but
the text around the link should also be related to your keywords. That is,
surround your link with descriptive text.
10. Get your own domain. Move away from having a sub-domain
as soon as possible. And, go for.com,.net, or.org. with the.com as your first
preference.
While this is not an exhaustive list, it is a complete one
that a savvy independent consultant can use as a foundation.
